“Beauty is an internal light, a spiritual radiance that all women have but most women hide, unconsciously denying its existence. What we do not claim remains invisible. That is why the process of personal transformation — the true work of spiritual growth, whether couched in religious terms or not — is the only antidote to the pernicious effects of society’s backlash against genuine female empowerment. Society programs us, through the subliminal messages of popular culture, to believe that we’re not truly desirable as women unless we adhere to the current standards of physical beauty. The reason we’re such fertile ground for the dark forces of such lies and social manipulation is that we’re dissociated from the genuine light of self-awareness”.

Marianne Williamson; Author “A Woman’s Worth”

Beauty is in the Feminine, while usefulness, function, will and courage to achieve in the world are in the Masculine. In myths and fairytales, the beauty is the Princess, and the courageous one is the Knight. These are not necessarily sexist representations, they intend to be symbolic metaphors, and they embody energetic gender. In the west especially usefulness and function is usually deemed more important than beauty, and the will to make something of ourselves in the world more impressive than having a wholistic beautiful life and enjoying simple pleasures and time spent with loved ones. The image is more important than the emotional truth. Living up to a benchmark more valued than quiet, authentic happiness. In beauty terms this layers onto what we collectively grow up to think is important, the beauty benchmark perpetuated by decades of media brainwashing, which overtakes our own innate, individual sense of feminine beauty.

There is nothing little or laughable about the power of external influences of ideas of beauty, and their affect on a woman’s day to day self-esteem and feelings of adequacy. We live in a society that makes it very hard for young girls and grown women alike to simply feel good about themselves. Research by the Dove brand says that 92% of girls want to change at least one aspect of their appearance, and that spending just three minutes looking at a fashion magazine lowers the self-esteem of 80% of women.

It is my personal belief that low self esteem comes first, vulnerability to the media second. But, the insidious nature of this is that mothers/fathers bringing up daughters can be even more toxic than the media, chipping away inadvertently or consciously at their daughter’s body image and beauty self esteem, which then makes that girl vulnerable to the media. The messages can be so subtle that both parent and daughter may not be aware of their effect. They can seep in, under the radar, for years. Of course girls grow into women, who grow into mothers, and the cycle continues.

In the west, the majority of women walk around on a day to day basis thinking their thighs are too big, their hips too wide, and their breast too small/big, their bums to flabby and their bellies too round. Too big, wide and round for what exactly? This incessant self abuse kills joy and happiness. In energetic terms is it sending our attention into lack, which inevitably drains us. If we focus on what we do not have or cannot get we lose energy. When we are low on energy, no amount of make up or fashionable clothes will make a woman look beautiful, as beauty is an energy that radiates and glows from her inner self.

When learning to nurture our own individual and authentic beauty we can learn to love ourselves more and feel good on a day to day basis. This heightens our feelings of contentment and joy through our days, and through the seasons of our lives. It makes us less susceptible to what others think, or our culture or the media. It directs us towards our own authentic sense of fashion and beauty. It breeds grace and self-possession. Unveil Programs help women of all walks of life, all shapes, sizes and ages, build this most essential of life skills.

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